Staying ahead of the demand of upcoming games can allow you to efficiently staff and stock locations to minimize wait times and complete more orders before or after gametime. ![]() The NFL alone generates an average impact of $75 million on hoteliers’ revenue over the past eight seasons. New Orleans hotels saw a single-game impact of $5.1 million when the New Orleans Saints played the Carolina Panthers in 2015. Hotels around the Vienna Marathon in Austria saw an increase of 129% of revenue increase compared to their annual nightly average. Understanding not just predicted attendance of games, but the expected airline traffic to each game (by using PredictHQ Aviation Rank) allows hoteliers to be the first to make inventory and pricing decisions to match the influx of fans. Several types of industries can be impacted by sports events. While both a soccer game and football game can impact the surrounding area, understanding what impact each game has depends on what business you are in and how the fans interact with your store. PredictHQ tracks more than fifteen types of sports, including collegiate and professional soccer, hockey, basketball, baseball, football and more. Who can benefit from tracking sports events and their impact? ![]() Being aware of not just the big games, but every game, can make the difference of filling every room in your hotel or thousands of dollars of extra food and beverage sales for tailgates.įor example, having insight into when the University of Nebraska Cornhuskers are playing might be easy to identify, but how do you track the hundreds of other collegiate and professional games happening in that area that may have a big impact? While more difficult to track, they are equally important to understand. Sports have a huge impact on the surrounding area where the event is taking place. Industries like supermarkets, hospitality and transportation are all a part of the recovery taking place and all have an opportunity to access the rejuvenated fan bases. With restrictions and capacity limits of sports events behind us, the full effect of some of sports’ most exciting competitions and rivalries in recent memory can now be felt throughout the world. On Labor Day weekend 2020, college football games in Charlotte brought in $26.2 million for the hospitality sectorĪnd that's just college football.
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